Red & Yellow
Online Short Course
Customer Experience
In today's competitive marketplace, customer experience (CX) is one of the most important drivers of business success. Organisations that understand and meet customer needs consistently are better positioned to build loyalty, improve retention, and differentiate themselves from competitors.
This online short course will equip you with the knowledge and practical skills needed to design, manage, and improve customer experiences across every stage of the customer journey. You'll explore CX strategy, customer journey mapping, customer insights, experience measurement, service design principles, and the ethical use of AI to enhance customer interactions.
By the end of the course, you'll be able to create customer-centric experiences that strengthen relationships, increase satisfaction, and deliver long-term business value.
Check out your
Course Curriculum
This module contextualises CX and distinguishes between CX and customer service. It also illustrates the CX ecosystem and differentiates between CX, user experience (UX), user interface (UI), and employee experience (EX). Module 1 makes a business case for CX and sets the scene for further exploration in the modules to follow.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 27 July 2026
- Cost: R13,500
What you’ll learn
- Expertly navigate the CX ecosystem – the customer journey and all touchpoints and environments where customers interface with a brand
- Apply sound leadership principles to move mindsets and drive positive CX and employee experience (EX)
- Map out a CX strategy with consideration of the intersection between CX and EX
- Demonstrate insight into customer personas and pain points; and map customer journeys accordingly
- Design exceptional CX systems and processes
- Use key metrics reflexively to drive continuous improvement of CX
- Harness the potential of AI in better understanding and positively shaping CX
Learn from top talent
This course is built and taught by industry experts who have noted experience in this exciting field.
Build new-age skills
Customer experience is more important than ever. Don’t be left behind and learn the ins and outs of CX.
Think outside the box
Learn how to use artificial intelligence to improve your customers’ experience.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Clint Payne
Clint Payne is a highly experienced Customer Experience (CX) professional with over 16 years of expertise in shaping and executing strategic CX initiatives across various industries in South Africa and Africa. Throughout his career, Clint has worked with leading organizations such as MultiChoice, Cell C, and Virgin Mobile, delivering award-winning customer experience programs that drive operational excellence, enhance customer satisfaction, and cultivate strong organizational cultures.
His expertise spans a wide range of CX disciplines, including CX strategy development, Voice of Customer (VoC) and Voice of Employee (VoE) measurement frameworks, customer journey mapping, process optimization, and digital transformation. Clint is passionate about using data-driven insights to design customer-centric strategies that align with business goals and deliver tangible, measurable results.
Clint has been recognized globally for his contributions to the CX field, winning multiple industry awards such as the 2018 CXPA Innovation Award and being featured in Gartner’s best-practice case study. As a thought leader, he is dedicated to advancing the CX profession and sharing his knowledge through education. In his short courses, Clint brings real-world examples, practical frameworks, and strategic insights to help students develop a comprehensive understanding of how to create impactful customer experiences that drive business success.
Sheetal Makhan
Sheetal was the Programme Administrator for Red & Yellow's Advanced Diploma in Digital Marketing. She previously managed the school's Online Course Coordination Department. Passionate about customer delight, Sheetal always strives to exceed expectations.
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