Online learning from an accredited institution

Customer Experience Course

In today’s world, customer experience (or CX) is paramount to a business’s success. In this course you will learn how to take the customer's experience with your brand to the next level, putting them first and understanding how they are unique. You’ll be taught everything from CX strategy to how to ethically use AI to improve your customers experience and everything in-between. In the words of Shep Hyken, “A brand is defined by the customer's experience. The experience is delivered by the employees.” With this online short course, you can use the very latest skills and knowledge to rise above the competition.

“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”

Noluyanda Nolu Roxwana

Campaign Manager at Studyportals

Learn the intricacies of CX and take your company to the next level.

Learning the intricacies of customer experience will be the difference between a good company and a great company. Learn the difference here at Red & Yellow and transform your company for the better.

This 12-week course will teach you everything you need to know about customer experience and how to improve it tenfold. This course is perfect for marketing and customer relations professionals, business leaders, and human-centered design enthusiasts. With this course you will learn to have more meaningful engagements with your customers.

What you’ll learn

  • Expertly navigate the CX ecosystem – the customer journey and all touchpoints and environments where customers interface with a brand
  • Apply sound leadership principles to move mindsets and drive positive CX and employee experience (EX)
  • Map out a CX strategy with consideration of the intersection between CX and EX
  • Demonstrate insight into customer personas and pain points;  and map customer journeys accordingly
  • Design exceptional CX systems and processes
  • Use key metrics reflexively to drive continuous improvement of  CX 
  • Harness the potential of AI in better understanding and positively shaping CX

This course is built and taught by industry experts who have noted experience in this exciting field. 

Customer experience is more important than ever. Don’t be left behind and learn the ins and outs of CX. 

Learn how to use artificial intelligence to improve your customers’ experience. 

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  •  A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Customer Experience

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Digital marketing is powerful in two fundamental ways. Firstly, the audience can be segmented very precisely, even down to factors like current location and recent brand interactions, which means that messages can (and must) be personalised and tailored for them. 

Secondly, the digital sphere is almost completely measurable. Every minute and every click by a customer can be accounted for. In digital marketing, you can see exactly how various campaigns are performing, which channels bring the most benefit, and where your efforts are best focused. Cumulatively, access to data that measures the whole customer experience should lead to data-driven decision making.

Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

Explore our latest blog posts

Go to Top