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Social Media Marketing



Starts: 01 November 2021
Registration Closes: 29 October 2021

10 weeks

ZAR 14 900

The Red & Yellow Social Media Marketing Course is a 10-week online course.

Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.


The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:

Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness

This course includes:


Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices

  • Module 1: Introduction to social media
  • Module 2: Strategy & planning
  • Module 3: Implementation: content (2 weeks)
  • Module 4: Paid advertising on social media (2 weeks)
  • Module 5: Implementation: Community Relationship Management
  • Module 6: Analytics


  • Upgrade your knowledge and skills through highly practical coursework
  • Consolidate or enhance your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn how to implement social advertising campaigns
  • Know how to use all major platforms, including Instagram, for your brand
  • Develop content for your brand and create a content calendar
  • Use social media to gain business intelligence and develop loyal fans
  • Learn how to manage communities and use social media for customer
  • Know how to measure and optimise your efforts using data analytics
Red & Yellow