Social Media Marketing



Starts: 02 March 2020
Registration Closes: 28 February 2020

10 weeks

ZAR 14 900

The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.


Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices

  • Module 1: Introduction to social media
  • Module 2: Strategy & planning
  • Module 3: Implementation: content (2 weeks)
  • Module 4: Paid advertising on social media (2 weeks)
  • Module 5: Implementation: Community Relationship Management
  • Module 6: Analytics


  • Upgrade your knowledge and skills through highly practical coursework
  • Consolidate or enhance your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn how to implement social advertising campaigns
  • Know how to use all major platforms, including Instagram, for your brand
  • Develop content for your brand and create a content calendar
  • Use social media to gain business intelligence and develop loyal fans
  • Learn how to manage communities and use social media for customer
  • Know how to measure and optimise your efforts using data analytics
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