Red & Yellow
Online Short Course
Social Media Marketing
Learn how to build engaging social media strategies that grow audiences, strengthen brand presence, and deliver measurable business results.
In this 10-week online course, you'll gain practical skills in social media planning, content creation, community management, paid advertising, performance measurement, and campaign optimisation across today's leading social platforms.
Through hands-on exercises and real-world examples, you'll learn how to create compelling content, engage target audiences, analyse campaign performance, and develop social media strategies that support broader marketing objectives.
Whether you're managing a brand, promoting a business, or building your marketing career, this course will equip you with the tools and confidence to succeed in the ever-evolving social media landscape.
Check out your
Course Curriculum
- Explain how social media integrates with other channels
- Justify the need for social media for your business
- List the business objectives social media can help you achieve
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 10 August 2026
- Cost: R14,900
You will learn how to:
- Develop content for your brand.
- Create a content calendar.
- Implement social advertising campaigns.
- Use all major platforms.
- Gain business intelligence and develop loyal fans.
- Manage communities and use social media for customers.
- Measure and optimize your efforts using data analytics.
Gain practical digital skills
Stay ahead of the competition with the most up-to-date course content that is designed to future-proof your digital skill set.
Learn from top marketers
Our lecturers have hands-on experience in the industry and are at the forefront of what’s new in social media marketing.
Bring creativity to your work
This course is built to give you the skills to master digital channels, from strategy to creative execution, and drive ROI for your brand.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback: Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
Who should take this course?
- Anyone who wants an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs, and content marketers
- Digital marketers aiming for a professional understanding of social media marketing techniques and global best-practice principles
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Matthew Clark
With several years as Brand Activations Manager at Frogfoot, I’ve led impactful campaigns that boost brand visibility and engagement. I collaborate with cross-functional teams to execute dynamic activations and ensure cohesive brand messaging. As a Red & Yellow alumna and marker for five years, I stay ahead of trends, applying data-driven strategies for brand growth.
Su Little
Education Council Lead @ IAB SA | MBA
Award-winning social media marketer, Su Little has over 20 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists.
Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through teaching digital marketing & providing mentorship that reaches far beyond the classroom.
Su has an MBA specialising in Digital Business Transformation & Innovation and is an Industry youth mentor.
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