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1 YEARWhether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy. This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learned, you can start applying them immediately and add more value to the workplace.
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12 WEEKSCreative communication comes to life. Creating impactful and entertaining visuals for digital platforms is a skill that’s in demand today. This course is designed to give you the theoretical grounding to understand audiences and the practical application of 2D animation and motion graphics to create delightful animated visuals that lead to greater engagement. You’ll learn to create in-demand content like how-to videos, intro videos, explainer videos, animated infographics, and more to use on social media and websites.
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10 WEEKSThis online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
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6 WEEKSThe ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business. This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward
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10 WEEKSLearn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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6 MONTHSAdvertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.
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1 YEARHave you ever looked at a brand and thought about how you would have designed their logo differently or wanted to change the packaging of your favourite coffee? If you have a creative flair, a curiosity about how assets like digital banners work, and the thinking that goes into those ads you see in your social media feed, then this Higher Certificate is for you.
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1 YEARDigital content is fundamental for future businesses across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical, and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator, or Content Planner.
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14 WEEKSFor ambitious creatives with a passion for online design. Advancing your graphic design career starts with building practical skills taught by experts. Red & Yellow’s Graphic Design Intermediate online short course is suited for people with a graphic design background who are looking to tailor their skills for online design. You’ll learn everything from design development for the web, generating content (design & copy) and even create a beautifully designed & functional website. Photoshop Essentials with a 3-month license
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16 WEEKSAre you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries. Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
