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6 WEEKSGetting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies. This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
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10 WEEKSWhat is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment. This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain, and move beyond product promotion to champion broader societal challenges with sustainability at the core. Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.
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10 WEEKSIn partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.
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10 WEEKSAdvance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
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10 WEEKSRed & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence. People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis. This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.
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10 WEEKSAll we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind. Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything - be it product design, a government service, or corporate raison d’etre.
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10 WEEKSIn partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.
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10 WEEKSLearn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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10 WEEKSThis online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
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10 WEEKSKnow what to look for, where to find it, and how to analyze financial data - for more strategic decisions and informed financial discussions. If you’re a marketing, production, HR or other manager looking to develop an understanding of budgeting and financial strategy, our unique, immersive, and entertaining Operational Finance online short course is made for you. Having a practical grip on finances is a key skill that can be applied across industries, as you’ll be able to interpret, analyze, forecast, and plan important financial data that affects business.
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10 WEEKSIn the 21st century, the human component is what will define companies that thrive and innovate, and provide the competitive edge. This 10-week course is for leaders and managers who don’t want to take on HR roles but who do want to know how to attract, nurture, manage, and retain top talent. Learn about best practices and new ways of recognizing and valuing people at work, along with practical ways for positively influencing human behavior. Tailored to cultural diversity and legislation unique to South Africa, this course will teach you how to manage organizational change and develop key talent in a way that aligns with 21st-century business needs.
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10 WEEKSGet the tools, tactics, and techniques to execute a successful project plan. In just 10 weeks you’ll learn how to adjust, adapt, and manage scope, expectations, resources, time, and unexpected obstacles. Learn one of the most versatile and marketable skills from leaders in the industry. You’ll learn how to structure a plan of action for achieving the optimal outcome, factoring in the constraints of time, resources, and budget. As we know, even the best-laid plans aren’t immune to unanticipated external and internal factors that pop up in the implementation phase, you’ll learn how to spot danger signs, and how to adjust and adapt your approach accordingly. You’ll also learn the art of communication, and how to tailor the message to the various stakeholders so that they get the information they need, and you get the best results.
