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13 WEEKSAre you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director. Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.
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1 YEARIntroducing a 1-year full-time NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just "copywriting" – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
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2 YEARSThis 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain the world-class knowledge and expertise you need to be an effective and professional digital marketer. The first of its kind to be offered by an African institution, this online learning program will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.
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1 YEARMarketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it. Enhancement of personal skills takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry.
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1 YEARIntroducing a 1-year full-time Advanced Diploma in User-Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification, you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.
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2 WEEKSThe designers of tomorrow will be using AI tools to create the next generation of digital artwork and graphics, like Midjourney and DALL-E 2. Learning to harness their power today is the key to carving out your career in design and staying ahead of the competition – are you ready to master them? Red & Yellow’s new AI for Designers microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s perfect for designers, artists and other creatives looking to partner with AI in their design approach to take their uniquely human skills to the next level in socially responsible ways.
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2 WEEKSThe Fourth Industrial Revolution is here, and every day new AI tools are changing the world of copywriting. But instead of replacing the discipline, they are here to empower you to reach new levels of creativity and streamline the way you work. Red & Yellow’s new AI for Copywriting microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s designed for copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.
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2 WEEKSThe future of education is here, and it's AI-driven. Discover how AI can revolutionise your teaching, making it more personalised, efficient, and accessible. In this introductory course, we'll take you on a journey through the AI landscape, equipping you with the basics of two remarkable AI tools. Embrace the future and embark on a path to make your teaching journey more rewarding and fulfilling. Join us now, and watch as your students flourish with the enhanced educational experience you'll provide. The future of education is here, and it starts with you!
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2 WEEKSYou’ve heard that AI is taking over the world and you want to know how you can use it to supercharge your business decisions. The short answer is, it can. But AI-generated insights can only ever be as good as your prompts. You’ll need to know how to prompt the AI appropriately so that you can leverage its insights in ways that are meaningful for your business. Red & Yellow’s new AI for Management Insights microcourse will equip you with the necessary prompt engineering and other skills to critically engage with AI generated business insights. This microcourse is perfect for business managers, leaders and other practitioners looking to leverage AI by generating and analysing data-driven insights, to make sound decisions that will future-proof your business and give you the edge over your competitors.
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2 WEEKSWhether it’s optimising for search engines (SEO), sending valuable free foot traffic your way; or nudging potential customers over the finish-line at the check-out, a seamless user experience for your website or app gives you an invaluable edge over your competitors. Red & Yellow’s new AI for User Experience microcourse will equip you to master and leverage AI tools to boost your skillset and future-proof your career or business. It’s ideal for UX/UI designers, developers, product managers, entrepreneurs and other individuals who want to harness AI to give users of their website or app the most seamless, enjoyable experience.
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3 YEARSCreative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or opening the doors to the industry. Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography, and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in the second year before you focus on your major in the third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
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3 YEARSTaking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence, and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management, and information systems. The result? A qualification that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival, and success in a world that is pervasively being destabilised by technology.
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3-6 YEARSAre you looking for an industry focused, fully accredited undergraduate degree? Introducing our fully online distance learning BCom Marketing. This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology. You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.
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12 WEEKSThis course will equip you with the know-how required to identify, position, activate, grow, digitize, and virtualize your brand. You will also learn how to build brand equity and will have opportunities to analyze the brand architecture of well-known local and global companies.
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5 WEEKSA critical skill necessary to find new solutions to old problems Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective. Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.
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12 WEEKSIn today’s world, customer experience (or CX) is paramount to a business’s success. In this course you will learn how to take the customer's experience with your brand to the next level, putting them first and understanding how they are unique. You’ll be taught everything from CX strategy to how to ethically use AI to improve your customers experience and everything in-between. In the words of Shep Hyken, “A brand is defined by the customer's experience. The experience is delivered by the employees.” With this online short course, you can use the very latest skills and knowledge to rise above the competition.
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4 WEEKSIf you want to know the intricacies of customer service and take your business to the next level then this is the course for you. Customer service is more important than ever and perfecting it is paramount if you want your business to succeed. You have to understand why your customer is unhappy and diagnose the problem as quickly as possible. In today's age where one tweet or TikTok can ruin your business’s reputation you have to be on your A game at all times when it comes to customer service. “A satisfied customer is the best business strategy of all.”-Michael LeBouef
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10 WEEKSRed & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence. People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis. This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.
