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10 WEEKSAre you looking to launch your web presence with a functional and beautifully designed website? In today's digital-centric business landscape, a strong online presence is crucial, making attractive, responsive, and user-friendly websites more in demand than ever. Red & Yellow’s Website Design 100% online short course is your key to building the practical skills needed to publish websites, mastering Figma, Webflow and UX and UI design.
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4 WEEKSIf you want to know the intricacies of customer service and take your business to the next level then this is the course for you. Customer service is more important than ever and perfecting it is paramount if you want your business to succeed. You have to understand why your customer is unhappy and diagnose the problem as quickly as possible. In today's age where one tweet or TikTok can ruin your business’s reputation you have to be on your A game at all times when it comes to customer service. “A satisfied customer is the best business strategy of all.”-Michael LeBouef
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12 WEEKSIn today’s world, customer experience (or CX) is paramount to a business’s success. In this course you will learn how to take the customer's experience with your brand to the next level, putting them first and understanding how they are unique. You’ll be taught everything from CX strategy to how to ethically use AI to improve your customers experience and everything in-between. In the words of Shep Hyken, “A brand is defined by the customer's experience. The experience is delivered by the employees.” With this online short course, you can use the very latest skills and knowledge to rise above the competition.
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2 WEEKSThe future of education is here, and it's AI-driven. Discover how AI can revolutionise your teaching, making it more personalised, efficient, and accessible. In this introductory course, we'll take you on a journey through the AI landscape, equipping you with the basics of two remarkable AI tools. Embrace the future and embark on a path to make your teaching journey more rewarding and fulfilling. Join us now, and watch as your students flourish with the enhanced educational experience you'll provide. The future of education is here, and it starts with you!
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10 WEEKSWhat is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment. This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain, and move beyond product promotion to champion broader societal challenges with sustainability at the core. Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.
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3 WEEKSEver wondered how certain brands strike a balance between humor and offense? Who defines the dos and don'ts, and oversees misconduct while promoting ethical conduct? Our new Responsible Advertising micro-course is here to bridge your skills gap and master your understanding of the Code and avoid misleading claims in advertising. It’s exclusive to Red & Yellow and endorsed by the Advertising Regulatory Board, and perfect for marketing and advertising professionals looking to understand how to navigate issues relating to Intellectual Property law in the advertising context. MAC Sector businesses can recognise the price of the course towards their RSM spend for B-BBEE purposes.
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2 WEEKSWhether it’s optimising for search engines (SEO), sending valuable free foot traffic your way; or nudging potential customers over the finish-line at the check-out, a seamless user experience for your website or app gives you an invaluable edge over your competitors. Red & Yellow’s new AI for User Experience microcourse will equip you to master and leverage AI tools to boost your skillset and future-proof your career or business. It’s ideal for UX/UI designers, developers, product managers, entrepreneurs and other individuals who want to harness AI to give users of their website or app the most seamless, enjoyable experience.
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2 WEEKSYou’ve heard that AI is taking over the world and you want to know how you can use it to supercharge your business decisions. The short answer is, it can. But AI-generated insights can only ever be as good as your prompts. You’ll need to know how to prompt the AI appropriately so that you can leverage its insights in ways that are meaningful for your business. Red & Yellow’s new AI for Management Insights microcourse will equip you with the necessary prompt engineering and other skills to critically engage with AI generated business insights. This microcourse is perfect for business managers, leaders and other practitioners looking to leverage AI by generating and analysing data-driven insights, to make sound decisions that will future-proof your business and give you the edge over your competitors.
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3-6 YEARSAre you looking for an industry focused, fully accredited undergraduate degree? Introducing our fully online distance learning BCom Marketing. This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology. You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.
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6 MONTHSAdvertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.
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2 WEEKSThe designers of tomorrow will be using AI tools to create the next generation of digital artwork and graphics, like Midjourney and DALL-E 2. Learning to harness their power today is the key to carving out your career in design and staying ahead of the competition – are you ready to master them? Red & Yellow’s new AI for Designers microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s perfect for designers, artists and other creatives looking to partner with AI in their design approach to take their uniquely human skills to the next level in socially responsible ways.
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2 WEEKSThe Fourth Industrial Revolution is here, and every day new AI tools are changing the world of copywriting. But instead of replacing the discipline, they are here to empower you to reach new levels of creativity and streamline the way you work. Red & Yellow’s new AI for Copywriting microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s designed for copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.
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13 WEEKSAre you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director. Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.
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2 YEARSMarketing & Advertising Communications is a highly sought after specialisation that’s all about managing and improving the relationship between your brand and your customer. In this 2 year Part-Time Advanced Diploma, you’ll learn a unique blend of the latest theory and practical skills and be introduced to the world of advertising, direct marketing and more. Study Part Time and experience cutting-edge processes in the industry, including IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions.
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2 YEARSIntroducing a 2-year Part Time Advanced Diploma in User Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.
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12 WEEKSYou may have heard the phrase “most new products fail”, and it’s because of poor product management. The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.
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12 WEEKSAdobe InDesign is the world’s leading desktop publishing software. Whether you are a burgeoning layout artist, an author, a book publisher, or a graphic designer, adding InDesign to your box of magic tricks will give you that extra creative edge. This course will equip you with the design skills necessary to make your magazine, book, and ePub stand out from the crowd. Learn to apply the principles and elements of design to magazine and book covers to facilitate multiple page use. Design invitations that no-one can decline. Be a changemaker in the design and publishing space today. In this course, your Adobe InDesign license is included.
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12 WEEKSData visualisation is an objective visual presentation of figures, findings, or facts, while information design is more subjective and provides an audience with instruction or information in a visually compelling way. Because the line between the two storytelling approaches is somewhat blurry, this course aims to provide you with the tools to do both. Considering that the world as we know it today pivots around vast amounts of data and information, why not learn to create beautifully designed, data-driven infographics? Framed from a strong design angle, this course will equip you with the skills necessary to interpret and transform objective data into visually engaging infographics. Additionally, you will also learn to design infographics with a more subjective nature or purpose, such as instruction.
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12 WEEKSThis course will equip you with the know-how required to identify, position, activate, grow, digitize, and virtualize your brand. You will also learn how to build brand equity and will have opportunities to analyze the brand architecture of well-known local and global companies.
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5 WEEKSAre you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks, you’ll be prepped and ready to up your sales game.
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15 MONTHSIn the modern business environment – characterized by a high level of complexity and a demand for efficiency – many businesses recognize the importance of effective systems for elevating the business and addressing business needs. This accounts for the increasing demand for business analysts who are able to analyze critical problems and challenges within organizations and develop efficient, technology-driven solutions and systems to address them. This National Certificate will take you through the business analysis process – from A to Z – empowering you so that you are able to develop innovative solutions that will give your business a competitive advantage.
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1 YEARThis is the programme for getting a recognised, accredited qualification that will put you on the fast track. You’ll have all the digital marketing skills needed for this fast-paced environment, whether you’re looking to work for an agency, in-house brand team, or run your own business. Our programmes and courses are not easy - but that’s intentional. The industry knows that a Red & Yellow certification proves you’ve earned the right to deliver what you say you can. Created by leading industry experts, this 1-year NQF 5 qualification is highly respected. With it, you’ll gain world-class knowledge and expertise you need to be an effective and professional digital marketer. You’ll learn all the fundamentals of the marketing environment, from marketing strategy to how to put your customer first. You’ll engage with the latest successful tactics to bring campaigns to life and understand paid media and the value of reporting and campaign management. Hit the ground running with practical application and start your digital marketing journey today.
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1 YEARLearn how to design products, services, experiences, and processes that focus on satisfying and solving user needs and challenges – turning them into loyal fans. Discover the design-driven principles that power the most innovative companies and entrepreneurial minds in the world today. In this SETA-accredited, 12-month program you’ll also develop a deep understanding of human behavior and master powerful new complex-problem solving techniques.
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1 YEARCreated by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer. Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.
