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16 WEEKSAre you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries. Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
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10 WEEKSOur flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
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10 WEEKSHeighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics. You will gain a wealth of skills and knowledge through highly practical coursework.
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10 WEEKSIn partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.
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10 WEEKSAdvance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
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5 WEEKSA critical skill necessary to find new solutions to old problems Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective. Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.
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10 WEEKSRed & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence. People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis. This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.
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10 WEEKSAll we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind. Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything - be it product design, a government service, or corporate raison d’etre.
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12 WEEKSWhat does the future look like for designers and creatives? To thrive in the Metaverse, you’ll need the tools to create objects and more for new virtual environments. In this 12-week course, you will learn the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks that you can trade in the Metaverse.
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12 WEEKSBuild strong, trusting brand-consumer relationships with strategic copywriting skills and an effective digital content strategy Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create, and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.
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6 WEEKSGetting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies. This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
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15 WEEKSDigital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI. This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.
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10 WEEKSIn partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.
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14 WEEKSFor ambitious creatives with a passion for online design. Advancing your graphic design career starts with building practical skills taught by experts. Red & Yellow’s Graphic Design Intermediate online short course is suited for people with a graphic design background who are looking to tailor their skills for online design. You’ll learn everything from design development for the web, generating content (design & copy) and even create a beautifully designed & functional website. Photoshop Essentials with a 3-month license
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10 WEEKSLearn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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6 WEEKSThe ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business. This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward
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10 WEEKSThis online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
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12 WEEKSCreative communication comes to life. Creating impactful and entertaining visuals for digital platforms is a skill that’s in demand today. This course is designed to give you the theoretical grounding to understand audiences and the practical application of 2D animation and motion graphics to create delightful animated visuals that lead to greater engagement. You’ll learn to create in-demand content like how-to videos, intro videos, explainer videos, animated infographics, and more to use on social media and websites.
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10 WEEKSKnow what to look for, where to find it, and how to analyze financial data - for more strategic decisions and informed financial discussions. If you’re a marketing, production, HR or other manager looking to develop an understanding of budgeting and financial strategy, our unique, immersive, and entertaining Operational Finance online short course is made for you. Having a practical grip on finances is a key skill that can be applied across industries, as you’ll be able to interpret, analyze, forecast, and plan important financial data that affects business.
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10 WEEKSIn the 21st century, the human component is what will define companies that thrive and innovate, and provide the competitive edge. This 10-week course is for leaders and managers who don’t want to take on HR roles but who do want to know how to attract, nurture, manage, and retain top talent. Learn about best practices and new ways of recognizing and valuing people at work, along with practical ways for positively influencing human behavior. Tailored to cultural diversity and legislation unique to South Africa, this course will teach you how to manage organizational change and develop key talent in a way that aligns with 21st-century business needs.
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10 WEEKSGet the tools, tactics, and techniques to execute a successful project plan. In just 10 weeks you’ll learn how to adjust, adapt, and manage scope, expectations, resources, time, and unexpected obstacles. Learn one of the most versatile and marketable skills from leaders in the industry. You’ll learn how to structure a plan of action for achieving the optimal outcome, factoring in the constraints of time, resources, and budget. As we know, even the best-laid plans aren’t immune to unanticipated external and internal factors that pop up in the implementation phase, you’ll learn how to spot danger signs, and how to adjust and adapt your approach accordingly. You’ll also learn the art of communication, and how to tailor the message to the various stakeholders so that they get the information they need, and you get the best results.
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10 WEEKSLearn the basic skills to improve your website’s search engine rankings Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
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10 WEEKSIn partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems. Service Design is a methodology and a critical skill that ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences but ones that are delivered optimally and that meet your customer's needs at every touchpoint.
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10 WEEKSLooking to better understand the business of sport & entertainment? Sports sponsorship can be an exceptionally effective marketing tool, helping to build brands and relationships. People see hundreds of advertising messages every day, but sport offers the chance to overcome ad overload, speak to real emotions, and enhance storytelling. Learn why sports sponsorship is such a powerful promotional tool and equip yourself with tools to make it a compelling addition to your brand’s marketing strategy.
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3 YEARSCreative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or opening the doors to the industry. Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography, and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in the second year before you focus on your major in the third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
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3 YEARSTaking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence, and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management, and information systems. The result? A qualification that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival, and success in a world that is pervasively being destabilised by technology.
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1 YEARMarketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it. Enhancement of personal skills takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry.
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1 YEARIntroducing a 1-year full-time NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just "copywriting" – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
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1 YEARIntroducing a 1-year full-time Advanced Diploma in User-Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification, you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.
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2 YEARSThis 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain the world-class knowledge and expertise you need to be an effective and professional digital marketer. The first of its kind to be offered by an African institution, this online learning program will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.
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1 YEARWhether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy. This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learned, you can start applying them immediately and add more value to the workplace.
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1 YEARHave you ever looked at a brand and thought about how you would have designed their logo differently or wanted to change the packaging of your favourite coffee? If you have a creative flair, a curiosity about how assets like digital banners work, and the thinking that goes into those ads you see in your social media feed, then this Higher Certificate is for you.
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1 YEARDigital content is fundamental for future businesses across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical, and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator, or Content Planner.
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2 YEARSIntroducing a 2-year NQF 7 Part Time Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
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1 YEARCreated by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer. Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.
