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12 WEEKSData visualisation is an objective visual presentation of figures, findings, or facts, while information design is more subjective and provides an audience with instruction or information in a visually compelling way. Because the line between the two storytelling approaches is somewhat blurry, this course aims to provide you with the tools to do both. Considering that the world as we know it today pivots around vast amounts of data and information, why not learn to create beautifully designed, data-driven infographics? Framed from a strong design angle, this course will equip you with the skills necessary to interpret and transform objective data into visually engaging infographics. Additionally, you will also learn to design infographics with a more subjective nature or purpose, such as instruction.
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10 WEEKSAll we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind. Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything - be it product design, a government service, or corporate raison d’etre.
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12 WEEKSWhat does the future look like for designers and creatives? To thrive in the Metaverse, you’ll need the tools to create objects and more for new virtual environments. In this 12-week course, you will learn the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks that you can trade in the Metaverse.
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12 WEEKSAdobe InDesign is the world’s leading desktop publishing software. Whether you are a burgeoning layout artist, an author, a book publisher, or a graphic designer, adding InDesign to your box of magic tricks will give you that extra creative edge. This course will equip you with the design skills necessary to make your magazine, book, and ePub stand out from the crowd. Learn to apply the principles and elements of design to magazine and book covers to facilitate multiple page use. Design invitations that no-one can decline. Be a changemaker in the design and publishing space today. In this course, your Adobe InDesign license is included.
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12 WEEKSBuild strong, trusting brand-consumer relationships with strategic copywriting skills and an effective digital content strategy Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create, and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.
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10 WEEKSOur flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
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15 WEEKSDigital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI. This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.
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6 WEEKSGetting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies. This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
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10 WEEKSIn partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.
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16 WEEKSAre you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries. Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
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14 WEEKSFor ambitious creatives with a passion for online design. Advancing your graphic design career starts with building practical skills taught by experts. Red & Yellow’s Graphic Design Intermediate online short course is suited for people with a graphic design background who are looking to tailor their skills for online design. You’ll learn everything from design development for the web, generating content (design & copy) and even create a beautifully designed & functional website. Photoshop Essentials with a 3-month license
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1 YEARDigital content is fundamental for future businesses across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical, and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator, or Content Planner.
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1 YEARHave you ever looked at a brand and thought about how you would have designed their logo differently or wanted to change the packaging of your favourite coffee? If you have a creative flair, a curiosity about how assets like digital banners work, and the thinking that goes into those ads you see in your social media feed, then this Higher Certificate is for you.
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6 MONTHSAdvertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.
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10 WEEKSLearn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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6 WEEKSThe ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business. This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward
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10 WEEKSThis online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
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12 WEEKSCreative communication comes to life. Creating impactful and entertaining visuals for digital platforms is a skill that’s in demand today. This course is designed to give you the theoretical grounding to understand audiences and the practical application of 2D animation and motion graphics to create delightful animated visuals that lead to greater engagement. You’ll learn to create in-demand content like how-to videos, intro videos, explainer videos, animated infographics, and more to use on social media and websites.
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1 YEARWhether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy. This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learned, you can start applying them immediately and add more value to the workplace.
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1 YEARThis is the programme for getting a recognised, accredited qualification that will put you on the fast track. You’ll have all the digital marketing skills needed for this fast-paced environment, whether you’re looking to work for an agency, in-house brand team, or run your own business. Our programmes and courses are not easy - but that’s intentional. The industry knows that a Red & Yellow certification proves you’ve earned the right to deliver what you say you can. Created by leading industry experts, this 1-year NQF 5 qualification is highly respected. With it, you’ll gain world-class knowledge and expertise you need to be an effective and professional digital marketer. You’ll learn all the fundamentals of the marketing environment, from marketing strategy to how to put your customer first. You’ll engage with the latest successful tactics to bring campaigns to life and understand paid media and the value of reporting and campaign management. Hit the ground running with practical application and start your digital marketing journey today.
