Creating and growing a successful brand is more valuable in today’s commercial landscape than ever before – are you ready to master the tools to activate and correctly position yours?
Markets are fragmenting, technology is skyrocketing, and in the face of relentless innovation, companies and individuals must build and manage brands that can ultimately withstand the tides of change. Today, brands are compelled to co-create added value with consumers to build sustainable competitive advantage.
This course will equip you with the know-how required to identify, position, activate, grow, digitise, and virtualise your brand. You will also learn how to build brand equity and will have opportunities to analyse the brand architecture of well-known local and global companies.