Are you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director.

Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.

This course will equip you with the know-how required to identify, position, activate, grow, digitize, and virtualize your brand. You will also learn how to build brand equity and will have opportunities to analyze the brand architecture of well-known local and global companies.

A critical skill necessary to find new solutions to old problems

Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective. 

Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.

In today’s world, customer experience (or CX) is paramount to a business’s success. In this course you will learn how to take the customer’s experience with your brand to the next level, putting them first and understanding how they are unique. You’ll be taught everything from CX strategy to how to ethically use AI to improve your customers experience and everything in-between. In the words of Shep Hyken, “A brand is defined by the customer’s experience. The experience is delivered by the employees.” With this online short course, you can use the very latest skills and knowledge to rise above the competition.

If you want to know the intricacies of customer service and take your business to the next level then this is the course for you. Customer service is more important than ever and perfecting it is paramount if you want your business to succeed. You have to understand why your customer is unhappy and diagnose the problem as quickly as possible. In today’s age where one tweet or TikTok can ruin your business’s reputation you have to be on your A game at all times when it comes to customer service. “A satisfied customer is the best business strategy of all.”-Michael LeBouef

Red & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence.

People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis.

This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.

Data visualisation is an objective visual presentation of figures, findings, or facts, while information design is more subjective and provides an audience with instruction or information in a visually compelling way. Because the line between the two storytelling approaches is somewhat blurry, this course aims to provide you with the tools to do both. Considering that the world as we know it today pivots around vast amounts of data and information, why not learn to create beautifully designed, data-driven infographics?

Framed from a strong design angle, this course will equip you with the skills necessary to interpret and transform objective data into visually engaging infographics. Additionally, you will also learn to design infographics with a more subjective nature or purpose, such as instruction.

All we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind.

Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything – be it product design, a government service, or corporate raison d’etre.

What does the future look like for designers and creatives? To thrive in the Metaverse, you’ll need the tools to create objects and more for new virtual environments. In this 12-week course, you will learn the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks that you can trade in the Metaverse.

Adobe InDesign is the world’s leading desktop publishing software. Whether you are a burgeoning layout artist, an author, a book publisher, or a graphic designer, adding InDesign to your box of magic tricks will give you that extra creative edge.

This course will equip you with the design skills necessary to make your magazine, book, and ePub stand out from the crowd. Learn to apply the principles and elements of design to magazine and book covers to facilitate multiple page use. Design invitations that no-one can decline. Be a changemaker in the design and publishing space today. 

In this course, your Adobe InDesign license is included.

Build strong, trusting brand-consumer relationships with strategic copywriting skills and an effective digital content strategy

Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create, and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.

Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.

Digital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI.

This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.

Getting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies.

This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.

In partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. 

It’s packed with everything you need to know to get a new business off the ground – whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.

Are you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries.

Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.

For ambitious creatives with a passion for online design.

Advancing your graphic design career starts with building practical skills taught by experts. Red & Yellow’s Graphic Design Intermediate online short course is suited for people with a graphic design background who are looking to tailor their skills for online design. You’ll learn everything from design development for the web, generating content (design & copy) and even create a beautifully designed & functional website. 

Photoshop Essentials with a 3-month license

Learn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.

The ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business.

This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward

This online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.

Creative communication comes to life.

Creating impactful and entertaining visuals for digital platforms is a skill that’s in demand today. This course is designed to give you the theoretical grounding to understand audiences and the practical application of 2D animation and motion graphics to create delightful animated visuals that lead to greater engagement. You’ll learn to create in-demand content like how-to videos, intro videos, explainer videos, animated infographics, and more to use on social media and websites.

Know what to look for, where to find it, and how to analyze financial data – for more strategic decisions and informed financial discussions.

If you’re a marketing, production, HR or other manager looking to develop an understanding of budgeting and financial strategy, our unique, immersive, and entertaining Operational Finance online short course is made for you. Having a practical grip on finances is a key skill that can be applied across industries, as you’ll be able to interpret, analyze, forecast, and plan important financial data that affects business.

In the 21st century, the human component is what will define companies that thrive and innovate, and provide the competitive edge. This 10-week course is for leaders and managers who don’t want to take on HR roles but who do want to know how to attract, nurture, manage, and retain top talent.

Learn about best practices and new ways of recognizing and valuing people at work, along with practical ways for positively influencing human behavior. Tailored to cultural diversity and legislation unique to South Africa, this course will teach you how to manage organizational change and develop key talent in a way that aligns with 21st-century business needs.