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3 YEARSCreative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or opening the doors to the industry. Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography, and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in the second year before you focus on your major in the third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
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3 YEARSTaking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence, and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management, and information systems. The result? A qualification that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival, and success in a world that is pervasively being destabilised by technology.
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1 YEARMarketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it. Enhancement of personal skills takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry.
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1 YEARIntroducing a 1-year full-time NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just "copywriting" – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
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1 YEARIntroducing a 1-year full-time Advanced Diploma in User-Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification, you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.
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1 YEARHave you ever looked at a brand and thought about how you would have designed their logo differently or wanted to change the packaging of your favourite coffee? If you have a creative flair, a curiosity about how assets like digital banners work, and the thinking that goes into those ads you see in your social media feed, then this Higher Certificate is for you.
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1 YEARDigital content is fundamental for future businesses across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical, and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator, or Content Planner.
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1 YEARCreated by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer. Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.
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3-6 YEARSAre you looking for an industry focused, fully accredited undergraduate degree? Introducing our fully online distance learning BCom Marketing. This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing. We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology. You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.
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2 WEEKSThe Fourth Industrial Revolution is here, and every day new AI tools are changing the world of copywriting. But instead of replacing the discipline, they are here to empower you to reach new levels of creativity and streamline the way you work. Red & Yellow’s new AI for Copywriting microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s designed for copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.
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2 WEEKSThe designers of tomorrow will be using AI tools to create the next generation of digital artwork and graphics, like Midjourney and DALL-E 2. Learning to harness their power today is the key to carving out your career in design and staying ahead of the competition – are you ready to master them? Red & Yellow’s new AI for Designers microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s perfect for designers, artists and other creatives looking to partner with AI in their design approach to take their uniquely human skills to the next level in socially responsible ways.
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2 WEEKSYou’ve heard that AI is taking over the world and you want to know how you can use it to supercharge your business decisions. The short answer is, it can. But AI-generated insights can only ever be as good as your prompts. You’ll need to know how to prompt the AI appropriately so that you can leverage its insights in ways that are meaningful for your business. Red & Yellow’s new AI for Management Insights microcourse will equip you with the necessary prompt engineering and other skills to critically engage with AI generated business insights. This microcourse is perfect for business managers, leaders and other practitioners looking to leverage AI by generating and analysing data-driven insights, to make sound decisions that will future-proof your business and give you the edge over your competitors.
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2 WEEKSWhether it’s optimising for search engines (SEO), sending valuable free foot traffic your way; or nudging potential customers over the finish-line at the check-out, a seamless user experience for your website or app gives you an invaluable edge over your competitors. Red & Yellow’s new AI for User Experience microcourse will equip you to master and leverage AI tools to boost your skillset and future-proof your career or business. It’s ideal for UX/UI designers, developers, product managers, entrepreneurs and other individuals who want to harness AI to give users of their website or app the most seamless, enjoyable experience.
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3 WEEKSEver wondered how certain brands strike a balance between humor and offense? Who defines the dos and don'ts, and oversees misconduct while promoting ethical conduct? Our new Responsible Advertising micro-course is here to bridge your skills gap and master your understanding of the Code and avoid misleading claims in advertising. It’s exclusive to Red & Yellow and endorsed by the Advertising Regulatory Board, and perfect for marketing and advertising professionals looking to understand how to navigate issues relating to Intellectual Property law in the advertising context. MAC Sector businesses can recognise the price of the course towards their RSM spend for B-BBEE purposes.
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2 WEEKSThe future of education is here, and it's AI-driven. Discover how AI can revolutionise your teaching, making it more personalised, efficient, and accessible. In this introductory course, we'll take you on a journey through the AI landscape, equipping you with the basics of two remarkable AI tools. Embrace the future and embark on a path to make your teaching journey more rewarding and fulfilling. Join us now, and watch as your students flourish with the enhanced educational experience you'll provide. The future of education is here, and it starts with you!
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5 WEEKSA critical skill necessary to find new solutions to old problems Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective. Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.
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5 WEEKSAre you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks, you’ll be prepped and ready to up your sales game.
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4 WEEKSIf you want to know the intricacies of customer service and take your business to the next level then this is the course for you. Customer service is more important than ever and perfecting it is paramount if you want your business to succeed. You have to understand why your customer is unhappy and diagnose the problem as quickly as possible. In today's age where one tweet or TikTok can ruin your business’s reputation you have to be on your A game at all times when it comes to customer service. “A satisfied customer is the best business strategy of all.”-Michael LeBouef
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6 WEEKSThe ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business. This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward
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6 WEEKSGetting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies. This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
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10 WEEKSWhat is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment. This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain, and move beyond product promotion to champion broader societal challenges with sustainability at the core. Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.
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10 WEEKSIn partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.
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10 WEEKSAdvance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
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10 WEEKSRed & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence. People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis. This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.
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10 WEEKSAll we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind. Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything - be it product design, a government service, or corporate raison d’etre.
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10 WEEKSIn partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.
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10 WEEKSLearn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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10 WEEKSThis online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understanding of marketing channels, learn to apply integrated approaches, define your audience and how best to connect with them and measure performance to ascertain cost versus value.
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10 WEEKSKnow what to look for, where to find it, and how to analyze financial data - for more strategic decisions and informed financial discussions. If you’re a marketing, production, HR or other manager looking to develop an understanding of budgeting and financial strategy, our unique, immersive, and entertaining Operational Finance online short course is made for you. Having a practical grip on finances is a key skill that can be applied across industries, as you’ll be able to interpret, analyze, forecast, and plan important financial data that affects business.
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10 WEEKSIn the 21st century, the human component is what will define companies that thrive and innovate, and provide the competitive edge. This 10-week course is for leaders and managers who don’t want to take on HR roles but who do want to know how to attract, nurture, manage, and retain top talent. Learn about best practices and new ways of recognizing and valuing people at work, along with practical ways for positively influencing human behavior. Tailored to cultural diversity and legislation unique to South Africa, this course will teach you how to manage organizational change and develop key talent in a way that aligns with 21st-century business needs.
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10 WEEKSGet the tools, tactics, and techniques to execute a successful project plan. In just 10 weeks you’ll learn how to adjust, adapt, and manage scope, expectations, resources, time, and unexpected obstacles. Learn one of the most versatile and marketable skills from leaders in the industry. You’ll learn how to structure a plan of action for achieving the optimal outcome, factoring in the constraints of time, resources, and budget. As we know, even the best-laid plans aren’t immune to unanticipated external and internal factors that pop up in the implementation phase, you’ll learn how to spot danger signs, and how to adjust and adapt your approach accordingly. You’ll also learn the art of communication, and how to tailor the message to the various stakeholders so that they get the information they need, and you get the best results.
